brush-clean the white ink inside every etched letter.

your tours or activities company can better understand how its actions affect business performance.Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.

An online review is the equivalent of a referral from a friend.Bookings divided by sales enquiries – measure the effectiveness of your sales process.The number of people who attend a tour divided by total bookings – measure no-shows.

Instagram and Facebook are especially effective for tourism marketing.Total Traffic and Individual SourcesWebsite traffic is one of the key metrics tour and activity companies should measure.

With the confidence that your strategy is working.

Repeat purchases from the same customersTo begin with.And in the case of your tour business.

Average ratings across different platformsHigh rankings on platforms like TripAdvisor or Google My Business are achieved at based on the reviews a business gets from customers.youll be able to gather various insights concerning your business.

Some traffic sources will inevitably work better for you than others.you can reduce your investment in less effective channels and direct it toward those that will yield the best ROI.